Make your business onto Google

Why Search Engine Marketing (SEM)?

Search engine marketing (SEM) is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers can bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, which look very similar to organic listings. Some other ad types, such as shopping ads, are more visual, product-based advertisements, which allow consumers to see important information at-a-glance before clicking, such as price and reviews.

One of the biggest strengths of search engine marketing is that it offers advertisers the opportunity to put their ads in front of the customers who are ready to buy. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

Search Engine Marketing Solution

Google and Bing are the most popular search engines. Combined they have 95% of the search market share. Over a million companies and organizations across the world spend billions of dollars on Google Ads and Bing Ads. However, these platforms are highly complex and constantly evolving. It’s very hard for businesses to effectively manage without professional help. Each tool and each vehicle provided by these search engine platforms are unique. If your business has a fairly large investment in the SEM channel, professional SEM management is highly recommended.

As Google Certified Partner, we focus on helping businesses to create and manage your SEM advertising accounts on Google and Bing.  

  • Google Ads Account Management
  • Bing Ads Account Management