What is a Responsive Search Ad

Responsive Search Ads allows you to create an ad that shows more relevant messages to your customers. A responsive search ad will allow you to input multiple headlines and descriptions. Then, Google Ads will routinely test different combinations and see which ad works best. This new fantastic tool will match your ads to potential customers and improve the performance of your campaigns. There are many benefits of responsive search ads. Some of these benefits include:

  • Customize headlines and descriptions for your customers based on their location and interests
  • Reach more potential customers
  • Attract more clicks and conversions
  • Create more flexible ads that adapt to all device widths
  • Save time by providing multiple headlines and descriptions. Google will then determine which combinations work best.

As you can see, there are many benefits that responsive search ads can have. Ultimately, responsive search ads are a fantastic tool to help you and your business reach your customers and clients. 

Differences between a Responsive Search Ad and an Expanded Text Ad

Responsive Search Ads are similar to Expanded Text Ads, however, they do differ in some ways. Before we get into the differences, let’s get an understanding of what expanded text ads are. Expanded text ads are a static ad format that Google has been using for years. It includes up to three headline fields, with two required and two 90-character description fields. Furthermore, the domain of your display URL is your final URL domain, and it is mobile-optimized. The main difference between responsive search ads and expanded text ads is that Google will predict and formulate which variations work best when using responsive search ads. Also, responsive search ads allow you to input more headlines and descriptions. This will allow your ads to have more variety, ultimately helping your business reach more audiences. Marketing agencies have already noticed that there has been more success with responsive search ads over expanded text ads. Some people believe that Google will cancel the expanded text ads and solely do responsive search ads, so now may be the perfect time to transition.  

Why is Google adopting a Responsive Search Ad? 

There are many reasons why Google is adopting a responsive search ad. They are adapting because it allows machine learning to predict and utilize what variations of titles and descriptions work best for your company. This will connect you with your most ideal target market and clientele, hoping that it can increase your clicks, conversions, and sales. They are also adopting responsive search ads because they are easier to use than expanded text ads. Responsive search ads are easier because Google tells you which combinations are the most effective. For expanded text ads, you have to create your headlines and descriptions and determine which combinations work best. Responsive search ads does it for you, which makes your job simpler yet more effective. They are also adopting responsive search ads to give you more options. The old version, expanded text ads, only lets you input three headlines and two descriptions. Responsive search ads allows you to create up to four headlines and fifteen descriptions. Lastly, Google is adopting responsive search ads because Google will make more money. It is not confirmed, but they are likely to gross more money from responsive search ads over expanded text ads. 

How to Create a Responsive Search Ad

As stated previously, you can input up to four headlines and fifteen descriptions in a responsive search ad. This means the more information you put into Google, the greater chance Google has to connect you with potential customers. After you give Google your headlines and descriptions, it will create various ad combinations that avoid repetition. You will then view the option that Google has displayed for you, and you will choose up to three headlines and two descriptions to show in different combinations and order. As time goes on, Google will be able to determine what headlines and descriptions are the most effective for gaining potential customers.