Category: Marketing

Why is Marketing Mix Modeling (MMM) a good idea?

Marketing Mix Modeling (MMM) is a technique that uses quantitative methods to measure the impact of marketing inputs on sales or market share. The main purpose of using a marketing mix model is to quantify how much each marketing spending contributes to the sales, and to determine how much to spend on each input. MMM helps marketers in not only determine the effectiveness of each input, but also in optimizing marketing mix therefore maximizing ROI. It is a tool that is commonly used in marketing budget allocation.

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