With social media being so popular, I guess every business probably knows the importance of social media presence. It doesn’t really matter if you run a small local shop or a big national company. Social media is an essential part of your marketing strategy. Social media presence helps you connect with your customers, increase awareness about your business, and boost your leads and sales. With more than billions of people globally using social media every day, it’s no passing trend. 

How to post more efficiently and effectively strengthen your social presence? We have summarized 10 tips and we’d like to share with you. 

  1. Use Alt Text 

Alt text is something that goes with your images. It’s particularly important for Instagram. Alt text will help with your SEO. It basically describes what the image is about. It also helps people with visual impairment to understand your posts. To do that, you just need to add it after the post via the three little buttons on top of your post.

  • Use Hashtags

Similar to alt text for images, hashtags increase the visibilities of your posts. As a matter of fact, always use a few hashtags when creating your posts. Hashtags tell your audience the key messages of your posts.

  1. Instagram Stories

Instagram describes Stories as something that lets you “share all the moments of your day, not just the ones you want to keep on your profile”. The feature enables you to share multiple photos and videos, and they appear together in a “slideshow format”, which basically means a reel, like Snapchat. And, of course, these photos and videos will disappear after 24 hours. 

It can be a useful tool if you want to group similar posts together. For example, a highlight of how to stage a property or 5 photo taking tips.  Since it’s a highlight, try to refrain from posting nonsense on Instagram stories. 

  1. Closed Captions on YouTube

Statistics show that over 80% of videos are now watched with no sound. So, this can be very useful if you want to let watchers understand what your videos are about. You don’t need to write down or create captions. All you need to do is to enable captions in the settings when you upload your video. 

  1. User Generated Content (UGC)

User generated content is the meat about social media. Most people come to social media to read or share UGC. If you are a business, you can post a picture of a client you are working with, or repost something that they have posted about working with you. Just make sure you should always get permission from the client. It is also important to recognize the people around you and share it with others. This will make everyone feel valued and appreciated.

  1. Boost Your Post

Boost your post will help push the content to people that have not followed or liked you yet. This technique is more commonly used on business pages than personal pages. However, if you have something great to share, you should put money behind it, so the public is more likely to see what you accomplished.

  1. Engagement

Social media is all about engagement, so it’s vital that you engage with your audience.  For example, you frequently post, view, and respond to the comments. Answer their questions by using a live response.  The more you engage, the more a social media platform will prioritize your post. This will also make people feel loved and appreciated, which will make them want to continue to follow your success and do business with you. 

  1. Always have a Call to Action (CTA)

This will add to your engagement. For example, “Tag a friend if you agree”, “Ask a question in the comment section below”, “Share to spread the word”. 

  1. Scheduling Tools

Your social media scheduling tools can give you reports and analytics of your social media posts.  It also helps you understand the demographics of who likes your posts, when it is commonly viewed, and when it is liked.  To get this information, you can try to spread out the timing of your posts in the beginning and then after a while, you use the tool to help you find the best time to post.

  1. Live Video

On most social media platforms, videos always get prioritized over photos. It’s more likely to get engagement and gives your audience more information. If you are good at capturing videos, you should go big with video sharing. It’s good to keep new and fresh content on the page. 

Reference: 

  1. https://marketinginsidergroup.com/content-marketing/why-social-media-is-important-for-business-marketing
  2. https://www.youtube.com/watch?v=cvCFkTCGvj4